Purple Bone Illuminated Letters

Purple Bone Illuminated Letters

New signage leads to more success

W&Co supplied Purplebone built up illuminated letters as they were looking for new signage to update and enhance their brand image of their prestigious 155, King’s Road, Chelsea store. The client’s brief was to have two brightly illuminated signs that utilised their purple brand colours and was impactful on the high street and also within the store itself.

Purplebone is one of the newest chic beauty parlours for dogs to hit the high streets of London. Based in Notting Hill, Westfield and Chelsea, the shops provide dog owners a unique opportunity to buy quirky and practical gifts and gadgets to help pamper and look after their pet.

W&Co proposed a halo illuminated internal sign that was built up and mounted to the back wall of the shop. The fascia sign of the shop is in a prominent position and needed to be bold, and bright whilst in keeping with the other shop fronts in a very affluent area of London. The shop fascia signage was face illuminated with built up ‘rim and return’ letters spelling ‘Purplebone’.

The bold purple colour was carefully matched to their existing corporate branding colours from sample store fixtures supplied by the customer.  All of the illuminated letters were fitted with high bright and eco-friendly LEDs for a crisp and even illumination that will last for years to come.

The illuminated letters were very well received by the client who commented “The signage is perfect! We couldn’t be happier!! It looks great at night!”

For face lit signs, illuminated lettering and a whole range of bespoke signage, please also see our page about Custom Signs.