Project Description
Swatch
Swatch make time for illuminated POS displays
Custom illuminated POS displays were produced for the Swatch concession at Selfridges in both London and Birmingham. A large freestanding light box was incorporated into the standard merchandising unit used to display their wide selection of watches.
W&Co supplied and fitted the illuminated POS display unit with the large format light box running across the rear, offering a promotional graphic at a 4 metre by 2 metres in size, creating a massive brand presence in the prestigious department store.
An entirely bespoke illuminated display was constructed around a column at the Swatch concession at London’s Gatwick Airport. The curved face light box was situated towards the top of the column and measured nearly 2 metres high by a circumference of nearly 3 metres.
The curved fronted illuminated display was manufactured in two semi circular parts and partly constructed onsite. The light box display was manufactured with easy to change front covers to enable the Swatch staff to change the graphics for monthly promotions. The illuminated display column was an integral part of Swatch’s new site at Gatwick airport, giving the brand a much stronger visual identity at POS, which was hoped would lead to higher sales from holiday makers and business travellers noticing the illuminated display from a distance.
Subsequent to the above, Swatch has placed orders for ultra slim light boxes and poster frames for their stores POS displays around the UK.
Swatch’s satisfaction with W&Co’s quality and service has come with a recent testimonial stating, “Swatch has been working with W & Co light boxes for a number of years and we have always been extremely happy with quality of the products produced by W & Co and the service we have received, from the start to the end of any project we have worked on together.”
For further information and all the options on illuminated POS displays please follow this link: Go to illuminated displays