Project Description
Canaletto Tower curved light boxes
Mock window light boxes offer a great view!
Stunning large format mock window light boxes were designed, manufactured and installed into the marketing suite of the prestigious Canaletto Tower in Central London. The curved lightboxes created a panoramic illuminated display showing virtual window views from the upper level apartments.
The Canaletto tower project is a brand new set of elegant luxury waterside apartments situated between London districts of Islington, Clerkenwell and Shoreditch. The building’s remarkable contemporary look was designed by UNStudio architects, and W&Co, working with leading brand identity and visual communications experts Socrates, was thrilled to be invited to supply the curved light boxes to create an illuminated panorama of the city skyline.
The curved fronted backlit fabric graphic was created to a width of 16.5 metres by using two large format tension fabric light boxes manufactured in multiple sections which were joined together on site on the ground level showroom apartment. The daytime and night-time photos were taken from a drone and then supplied to W&Co to enlarge and print onto the backlit fabric graphic at true-to-life size.
Bambi Montgomery, the Production Manager of Socrates stated, “These two large light boxes were created for the show apartment in the marketing suite for the new Canaletto apartments currently under construction in City Road, London. They feature the views buyers will get from both the balcony (daylight visual) and the bedroom which features a night time scene.”
She kindly added, “The curved balcony light box was manufactured to extremely exact tolerances and both light boxes fitted perfectly. W&Co pulled out all stops to meet the tight deadlines set for both manufacture and installation and we were extremely happy with the finished product.”
Canaletto Tower luxury apartments were launched with an impressive 3D-mapping spectacular onto the side of the building – W&Co was very pleased to see the large format curved lightboxes appearing in the launch video and hope that the illuminated landscape views across the London skies help to sell the luxury apartments to prospective buyers.
For further information and other examples of custom tension fabric light boxes please follow this link: Go to Custom Tension Fabric Systems