Project Description

Parabar Estate Agent Rebrand

Brand Refresh makes ParaBar feel more at Home on Essex High Street

Based in Billericay, Essex – just around the corner from our MD’s own home – this estate agent rebrand with ParaBar Estates felt like a home-from-home collaboration.

ParaBar approached W&Co looking to refresh their brand and elevate their visibility on the high street. We delivered a complete design, display, sign and installation package – taking care of everything from the initial concept through to final fit-out.

This project showcases our ability to offer a comprehensive estate agent rebrand – from logo design to interior and exterior displays – all designed, supplied and installed by our Essex-based team.

New Logo & Rebranding

We began by creating a fresh, modern logo featuring a bold multi-coloured palette. This made for a visual identity that’s vibrant, memorable, and made to stand out.

This branding was designed with For Sale boards, shop signage, and printed marketing in mind, giving Parabar Estates a confident, contemporary edge in a competitive local market.

Shopfront Signage

Planning restrictions in the local area meant rear-illuminated signage wasn’t an option, so we developed a striking external solution that didn’t compromise on impact:

  • Built-up black lettering mounted to a crisp white aluminium tray.

  • A row of multi-coloured squares beneath the main logo, tying in with the branding theme.

  • A sleek, black trough light above the sign provides effective downlighting after dark.

External Illuminated Displays

On either side of the main window, we installed illuminated poster cases, ideal for promoting featured properties or seasonal offers. These help attract attention from passers-by and keep the window frontage active, day and night.

Interior Window Display

Inside the office, we continued the branded look and added practical features for everyday property display:

  • Freestanding LED light pockets in A4 and A3 sizes, mounted on pole systems with weighted bases.

Internal Logo Sign

  • A smart flat-cut letter sign on the main interior wall, using black letters with the signature multi-coloured underscore—adding a professional, cohesive touch to the client-facing space.

Why It Works

This estate agent rebrand demonstrates how we help estate agents stand out with more than just window displays. With our fully managed design, display, sign and installation package, Parabar now benefits from a polished, professional presence—delivered by a local team who understand what works on the high street.

Whether it’s branding, signage, print, digital displays or installation, we offer estate agents and retailers a one-stop shop for all their visual communication needs—from concept to completion, all under one roof.

To see more about the products we supplied in this estate agent rebrand, please click on the following links: Shop Front Signs, Poster Cases, LED Light Pockets, & Flat Cut Letters