Project Description

Distinct Signage and Digital Display

Distinct are Clearly Noticeable with New Displays and Signs

For Distinct, W&Co Displays and Signs delivered a comprehensive, prestigious signage and digital display solution that not only enhanced their brand’s visibility but also created a lasting impression. The project combined halo-illuminated built-up lettering with a sophisticated, traditional-style projection swing sign and an eye-catching double-sided digital display. This complete solution was expertly installed at their location in  London WC2, positioning Distinct as a premium brand.

The Challenge

Distinct required a signage and digital displays solution that reflected the luxury and professionalism of their brand while ensuring high performance in various lighting conditions. The challenge lay in delivering both a high-end, illuminated fascia sign and a traditional, yet functional, projection swing sign—while also providing a modern digital display to engage customers. Furthermore, the installation needed to be carried out in a busy urban environment, where attention to detail, safety, and local regulations were paramount.

Our Solution

At W&Co Displays and Signs, we provided a full-service, premium signage and digital displays solution, combining elegant design, luxury materials, and cutting-edge technology:

  1. Main Sign (Fascia Sign):
    • The Colourtex Black Satin built-up lettering was crafted with a 125mm cap height (max height of 131.85mm), giving it a refined and modern appearance.
    • Each letter was fitted with solid opal acrylic backs, creating a stunning halo-illuminated effect using concealed warm white 3000K LEDs, ensuring visibility and sophistication at all times.
    • The lettering was mounted directly to the fascia, without stand-off spacers, maintaining a sleek, clean look that blended seamlessly with the building’s architecture.
  2. Projection Swing Sign:
    • The Colourtex Black Satin Stainless Steel panels, combined with cut acrylic logos in matte white, created a striking yet traditional look.
    • The swing sign featured a heavy-duty steel construction with a zinc-plated, powder-coated black finish, and was complemented by warm white 3000K LED down-lighters for added illumination.
    • The design was purposefully traditional, with ornate features that echoed a timeless, vintage aesthetic, perfectly suited to Distinct’s brand identity while adding character to the storefront.
  3. Double-Sided Digital Display:
    • A 49″ Ultra High Brightness Double-Sided Digital Display was installed in the front window, featuring 3500 cd/m² brightness on the outward-facing side, ensuring visibility in bright sunlight, and 1000 cd/m² for optimal indoor viewing.
    • The 1080p high-definition display offered stunning clarity and vibrant visuals, perfect for engaging passersby and showcasing dynamic content.
    • The commercial-grade panel was designed for 24/7 usage, mounted with an integrated ceiling mount in a sleek black finish, providing a modern contrast to the more traditional elements of the signage.
  4. Installation in WC2, London:
    • The entire project, from design to installation, was completed by our expert team at W&Co Displays and Signs, ensuring the signage and digital display were looking amazing and attracting attention in the heart of London.
    • We handled the full installation, adhering to local regulations, safety protocols, and the highest standards of workmanship, all while minimising disruption to the client’s business operations.
    • The project was completed on time, with no delays, providing Distinct with a seamless experience from start to finish.

Results

The bespoke signage and digital display solution created for Distinct not only enhanced their visibility but also reinforced their brand’s prestige. The halo-illuminated built-up letters created a striking and sophisticated focal point, while the traditional-style projection swing sign added a timeless charm to the exterior. The high-brightness digital display further engaged the public, offering dynamic content with modern technology. Distinct now enjoys a fully integrated signage and digital displays solution that perfectly blends traditional aesthetics with contemporary functionality.

By providing a one-stop shop solution from design and fabrication to installation in WC2, London, W&Co Displays and Signs ensured that Distinct received a seamless, hassle-free service that met all their branding and technical needs.

Client Testimonial – Head of Commercial, Distinct

⭐⭐⭐⭐⭐ “Have worked with W&Co a few times over the years, always professional and deliver what they say they will, when they will. Quality workmanship and great support…”

Why Choose W&Co Displays and Signs?

At W&Co Displays and Signs, we specialise in delivering tailored, high-end signage and digital displays solutions that combine artistry, craftsmanship, and the latest technology. Whether you’re looking for illuminated fascia signs, traditional projection signage, or state-of-the-art digital displays, we handle every detail of your project from start to finish. Our full-service approach means you get a complete, hassle-free experience with guaranteed quality, support, and a professional finish.

To find out more about these products, please click on one of the following links: Halo Illuminated Lettering, Projection Signs, High Brightness Double Sided Digital Screens.