A well recognised manufacturer of display light boxes and other high quality promotional and advertising products managed a new light box campaign for MINI. The light box, fixed with backlit PVC banner print, was installed in the Derby BMW Mini showroom.
W&Co Displays and Signs, a well-known supplier of display light boxes, bespoke illuminated signs, poster frames and other advertising products, have recently coordinated a new light box campaign for MINI. A marvellous Flex Face light box with PVC banner graphic, specifically designed for the new MINI Clubman as part of MINI’s promotional strategy, was presented in the Derby car showroom.
W&Co’s ‘big-impact’ light box will help MINI to optimise their opportunities in this fast-growing market. The exclusive extra large display is the outcome of the dedicated efforts of W&Co’s professional team.
“The client demanded something eye catching that would make a big impact in their car showroom for the new MINI Clubman launch’, said Adam Vanovitch, the managing director of W&Co Design Solutions.
The Flex Face technology (which enables the creation of super-sized light boxes without visible connections on the front face) appeared to be the best solution to meet the customer’s request. From the completion and approval of the design, it took W&Co just 10 working days to complete the project, which resulted in a light box over 6 metres long and 2 metres high. The result was beyond the client’s expectations.
‘Flex Face light boxes’, commented Adam Vanovitch, ‘demonstrate how effective they are for the larger illuminated sign applications, as they have done with many of our other blue-chip clients including Harrods and British Airways‘.
The MINI Light Box campaign is another successful project completed by W&Co Design Solutions. Other light box and illuminated sign projects coordinated by the company include bespoke displays for John Lewis, Honda, ITV offices and Swatch at Selfridges and Gatwick.